Empowering Healthcare providers to create healthy communities through fast, efficient and secure automated communications

MarkeTouch Media’s technology provides a single source for comprehensive patient communication solutions. The benefit is consistent and targeted messaging in the manner a patient chooses. The result is much more effective campaigns that increase patient adherence, satisfaction and pharmacy revenue. Almost 15,000 pharmacy locations across North America utilize RxTouch to deliver and receive more than 200MM communications and schedule 3MM+ appointments annually.

Challenge
  • Digital Device Communication Security
  • 3rd Party Vendor Communication and Management
  • Heavy Process and Safety Documentation and Quality Checks
  • Legacy Database Enhancements
Technology
  • .NET
  • SQL
  • SQL Server
Services
  • Custom Software Development
  • Advanced Web App Development
  • Mobile App Development
  • UI/UX Design
  • Development Operations & Cloud Hosting
  • Security
  • Strategic Partnership
  • Legacy System Enhancements

Maximizing efficiency and bottom line revenue through industry expertise and cutting-edge technology is the foundation of MarkeTouch Media’s success. Since its founding in 2002, MarkeTouch Media has emerged as an industry leading provider of communication solutions in North America, offering solutions that have empowered businesses and organizations to increase efficiency, revenue and customer satisfaction. Clients trust them to deliver the highest quality of service to help them reach their communication goals. RPC has been a long term partner providing talented engineers to help solve complex communication system problems and drive the kind of quality product development and maintenance that our clients have come to expect.

Solution:

  • Update and rewrite outdated SQL database
  • Integrate and build analytical modules to work with existing tools, software, and data infrastructures
  • Implement best practice security
  • Established unit tests, integration tests, and standardized development practices

Results:

  • Data quality improvement
  • Developed successful communication management software
  • Real-time data at a glance ensuring best business decisions can be made
  • Leverage optimization techniques to better solve complex planning and scheduling problems

Why RightPlace

Expertise:

MarkeTouch Media approached RightPlace based on their expertise with web based applications and proven track record to deliver successful projects. RPC is an established partner with a successful track record of implementing communication based systems.

Customer first model:

As with the beginning of every new relationship, we are relentless on customer intimacy, learning all the details of the customer’s current state and to become acutely aware of business process. This made RPC the right choice to deliver on new business initiatives and become a long term strategic partner.

Technology Choice:

Here at RPC, we know there are many different technology choices out there and it can get confusing what is the right fit for you. We have implemented many successful projects in a variety of technologies that are the best fit for the customer. We are not focused on using only one set of technologies, but have the expertise to look at multiple options that could work and find the perfect fit for each project.

About RightPlace Consulting

Since 2013, RPC has helped organizations build systems, modernize workflows, improve visibility, automate recurring work, and create software that supports real business operations. Our goal is practical improvement: better handoffs, clearer data, less manual work, stronger execution, and measurable relief for the teams doing the work.

  • Founded in 2013
  • Austin-based
  • Software, data, CRM, cloud, UX, automation
  • Built around practical operational improvement

Bring us the blocker your team keeps working around.

Tell us what is slowing the business down. We'll help determine whether it is a workflow issue, data issue, CRM issue, automation opportunity, or something else entirely.

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Services

Our primary goal is always to ensure that our clients have the right strategic direction and technical solution to match their challenges. Our team has proven success across a wide variety of technologies in the service offerings below.

  • Operational Performance Sprint

A focused diagnostic engagement to identify the operational blockers costing your business time, revenue, customer experience, or team capacity — then define the right path to fix them.

  • Workflow & Process Improvement

We help teams map messy workflows, identify friction, and replace recurring manual steps with clearer processes, automation, integrations, or internal tools.

  • Data, Reporting & Dashboards

We help clean up data flows, connect systems, and create practical dashboards and reports that show what is happening across pipeline, delivery, operations, customer follow-up, and revenue-impacting work.

  • CRM, Sales & Customer Handoffs

We help diagnose CRM friction, improve sales and customer handoffs, clean up follow-up workflows, and make CRM systems more useful to the teams that rely on them.

  • Web Intake & Lead Flow

We improve the path from website activity to team action through better forms, routing, alerts, qualification flows, notifications, and follow-up systems.

  • AI & Automation Opportunity Mapping

We identify where AI or automation can remove manual work, improve visibility, reduce follow-up gaps, or speed up recurring workflows — and where a simpler fix is better.

  • Application Development

When an operational blocker cannot be solved with an off-the-shelf tool, RPC can design and build scoped internal applications, portals, workflow tools, and customer-facing systems that fit the way your business actually runs.

  • Mobile & Field Tools

We help teams in the field access the workflows, forms, notifications, and operational data they need through mobile-friendly web apps and mobile application development.

  • Cloud, DevOps & System Reliability

We help improve hosting, deployment, monitoring, and infrastructure practices so critical tools stay reliable, secure, and maintainable.

  • UI/UX Design

We design interfaces that make operational tasks clearer, faster, and easier for teams in the office, in the field, or on the move.

  • Software Security

We help teams reduce operational and technical risk through practical security improvements, safer implementation patterns, and better visibility into system vulnerabilities.